Video Conferencing – Top 5 Solutions for Businesses

Video Conferencing is now the centerpiece of communication within almost all economic activity. Since it’s inception there has been the realization within business communities for face to face communications. Above all, to improve productivity in organizations, make business deals and seal transactions in a fast-paced world where time is of the essence!

For the most part, video conferencing is a way to make up for physical travel costs, save time; doing more with less. Therefore, for every business adopting video conferencing, it helps them improve collaboration efforts. Both with other teams or personnel in or out of the organization.


In this article, you’ll learn about effective video conferencing solutions for your business. These tools are quite powerful and will make your video conferencing experience a pleasant one.

IMPORTANCE OF VIDEO QUALITY WHE CONFERENCING

In a world that is now focused on USER EXPERIENCE, we must emphasize the importance of video quality when in the conferencing environment. Equally important is the quality of sound and the speed of the connection. Coupled with an easy to use platform, the team can remotely express concerns, delegate orders, and present new ideas with employees from across the globe. Also, having the ability to provide feedback in real time is a real boost not only in productivity but also with team bonding and moral.

Uniquely, video conferencing also leaves room for understanding non-verbal means of communication like facial expressions and body language. Likely so, these serve to improve the level of understanding between one another and also for maximum scalability of productivity across teams.

Video Conferencing Solutions

There are various platforms for video conferencing for business. Together with the right platform, the installation of hardware must also be considered. Therefore, The TOP 5 Solutions will be enumerated with their pros and cons as well as their installation difficulty. In summary, you’ll get to know about the following video conferencing tools:

  • Lifesize Video Conferencing
  • Webex Meeting Room Solutions
  • Zoom Huddle Rooms
  • TeamViewer Conferencing
  • Skype for Business

Lifesize

Lifesize is a cloud-based video collaboration platform. It features ‘Lifesize Room’ which is the first high- definition video conferencing endpoint brought to market. Lifesize is the first company to start HD video conferencing technology.

lifesize conference cameras

Lifesize provides High-Definition video conferencing endpoints and accessories as well as mobile video conferencing software and a cloud-based IaaS(Internet as a Service) offering for video conferencing.

PROS

  • Great content sharing
  • Excellent audio and video quality in small bandwidth areas
  • Availability of desktop and mobile apps
  • Feature filled Virtual Meeting Room for better conferencing
  • Amazing technical support

CONS

  • Difficult to bridge Lifesize with other conferencing systems
  • Expensive support service

Webex

Formally known as WebEx Communications Inc., Cisco Webex is a company that provides on-demand collaboration, online meeting, and web conferencing and video conferencing applications. Its products include Meeting Center, Training Center, Event Center, Support Center, Sales Center, MeetMeNow, PCNow, WebEx AIM Pro Business Edition, WebEx WebOffice, and WebEx Connect.

Webex Video Conference
Webex Meeting Software

All WebEx products are part of the Cisco Systems collaboration portfolio. As at the time Cisco acquired WebEx, its applications were built on the MediaTone platform and it was supported by the WebEx MediaTone Network.

All WebEx products are part of the Cisco Systems collaboration portfolio. As at the time Cisco acquired WebEx, its applications were built on the MediaTone platform and it was supported by the WebEx MediaTone Network.

The WebEx MediaTone network is a global network intended for use with on-demand programs. Webex was designed to be one of the first SaaS (Software as a Service, a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted) platforms on the internet.

PROS

  • Attractive user interface
  • Effortless integration with Outlook and Gmail
  • Screen sharing and recording feature
  • Availability of mobile applications

CONS

  • Recording presentations can be difficult
  • Audio and video quality can be bad in poor connection areas
  • Participants can get disconnect when using the screen sharing feature
  • Lack of a message sent and read feature

Zoom

Zoom Video Communications uses cloud computing to provide remote conferencing services. The company offers communications software that combines video conferencing, online meetings, chat, and mobile collaboration.

Zoom video conferencing

When starting out, Zoom had the ability to feature up to 15 video participants. It was later improved to allow up to 25 video participants. Version 2.5 of the software allowed up to 100 video participants in one conference. The software currently allows up to 500 video participants in one conference.

Zoom relies on client-side encryption using the Advanced Encryption Standard 256-bit (AES 256) algorithm for presentation content. Between 2015 and mid-2016, Zoom Video Communications announced native support for Skype for Business and integration with Slack.

PROS

  • Fantastic audio and video recording
  • Free product
  • Cloud storage for call recordings
  • Works on browsers

CONS  

  • Insufficient user-help documents
  • Putting meetings on hold can be difficult
  • Lack of a screenshot functionality
  • The mobile app is highly watered down
  • Zoom calendar doesn’t display all meetings

TeamViewer

TeamViewer Conference software
Any one who has every phoned tech support has probably seen this screen.

TeamViewer is a paid software for remote control, desktop sharing, online meetings, web conferencing and file transfer between computers. The software is distributed by TeamViewer GmbH and is available on Windows, Mac, Linux, Chrome OS, iOS, Android.

TeamViewer ensures its security with encryption based on 2048-bit RSA private/public key exchange and AES (256-bit) session encryption, two-factor authentication, enforced password reset on unusual activity and a listing feature for trusted devices.

PROS

  • Very reliable; barely goes offline
  • Desktop sharing feature
  • It has a remote control feature
  • Easy integration to Outlook
  • Smooth experience when using a remote computer
  • Simple installation process
  • Great security features such as blacklisting, setting passwords, etc.

CONS

  • Doesn’t have a lot of features
  • The connection of two computers with different versions of TeamViewer doesn’t work
  • Constant updates which require license purchase
  • Poor product support

Skype

It is a telecommunications company that focuses on providing video chat and audio call capabilities between a wide array of smart gadgets such as tablets, mobile devices, computers,  the Xbox One console and so on through the internet. Skype also provides video conference calls its users may transmit text, video, audio and images with the option of instant messaging services also.

Skype – First to market doesn’t mean the best.

First released in 2003 and subsequently acquired by Microsoft in May 2011, Skype allows its users to communicate over the Internet by video, using a webcam, by audio, using a microphone with support for instant messaging.

Skype-to-Skype calls are free but calls to mobile phones and land phones come at a cost which can be paid by a debit-based user account system called Skype Credit.

Skype has been run entirely by Microsoft-operated supernodes since May 2012 and it has been redesigned as a centralized Azure (Microsoft’s cloud computing platform for building, testing, deploying and managing applications Microsoft–managed data centers) service from its primordial peer-to-peer service.  

Skype runs on Windows, iOS, Android, Mac and Linux.

PROS

  • Easy installation process
  • Free Skype-to-Skype calls
  • Support for large conference calls using Skype for Business
  • Cheap subscription costs
  • Superb audio and video quality

CONS

  • Screen recording issue in large conferences
  • Poor call quality in areas of low bandwidth
  • Difficulty when synchronizing the desktop and mobile app

CONCLUSION

Video conferencing is an effective way to cut costs. However, not necessarily to cut out traveling outrightly. In fact, there is no need for physical, human-human communication most times when it comes to the world of business.

The impact of video conferencing is that it maximizes productivity. Moreover, it saves costs and yields almost the same results as physical meetings.

It is the role of a business and their IT teams to select a particular video conferencing platform that would suit their organizational needs. In addition, weigh the pros and cons whilst considering the most cost-effective tool at the same time.